Ruim 70 procent van de consumenten kijkt bij het aanschaffen van een product (of service) naar de productbeoordeling van andere consumenten, zo stelt Stefan Donker in Marketing Facts. Dit in de vorm van het aantal ‘sterren’ dat het krijgt (rating) en de onderbouwing hiervan (review). Consumenten ervaren ‘user generated content’ als 12 keer betrouwbaarder dan content geleverd door de verkoper zelf en deze content geeft gemiddeld 18 procent meer conversie. Daarnaast hebben reviews ook een positieve impact op je 'long tail SEO', aangezien er unieke content ontstaat, geschreven vanuit de consument.
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Verkoop je op het web, dan doe je er goed aan om reviews van klanten te publiceren. Die scoren namelijk als een gek.
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